The Proprietor

Sanjoy SahaMondal

Sole Proprietor at ALIGN MEDIA



Am a business Leader with more than two and half decades experience across industry: FMCG, Durables, Media, with corporate culture exposure in Fortune 500 MNC and matrix reporting, to medium sized Indian company... My Core expertise lies in successfully generating Targeted Business Values & Volumes in 'Ultra Premium' Products and Services! Leading and building successful start-up businesses and managing and growing existing business through Client acquisition and partnership through team of size between 10 and 200+. Strong business, P&L and Human Resource management skills; with emphasis on coaching and team development. Quick learner with adaptability to different Corporate Structure: Entrepreneur, Professional, and MNC. Specialties Strategic Planning - Strategic Alliances – Organizational Design and Development - New Business Development - Budgeting. Been in proactive hardcore 'Sales' and risen from "Front line" to "Senior Most" position in 'Sales & Marketing divisions' of leading companies dealing in wide range of products and services in the past 26 years. Had been the Head of Kolkata Operation as GM with M/s.'TDI International India (P) Ltd' .Being associated for more than 60 months managing all activities encompassing OOH media/ad sales of Airports, Outdoor, Delhi Metro Rail, Malls, and online. Am accredited of having made the turnaround of the Airport Media Business of TDI as such. I also have 13 years experience in FMCG and 8 years in Consumer Durable Industry apart from 5 years in Ad sales as Head Business Manager leading the most successful teams in the country of the respective organization. Specialties: 'An Achiever with a successful track record of growth and accomplishments – well exposed to some of the best management practices .Capable in taking challenging Senior Leadership role in Business Development/ Sales & Marketing/Profit Centre Management'




Sole Proprietor at ALIGN MEDIA January 2013 - Present (3 years 8 months)
Pleased to introduce our company 'ALIGN MEDIA' as an Advertising Company with experienced
professionals having expertise in PROVIDING CUSTOMISED SOLUTIONS in OOH space, specialising in
Airline and Airport Media, globally.
OOH Media/Branding options are as follows;Kolkata Metro Station and Trains ,Kolkata Tram,Kolkata
Marco Polo,Kolkata Volvo Bus ,Bus Backs,Local Rajdhani,Shatabdi Trains, CABs Pan India,Hoardings,Bus
Marketing and Sole Selling agents for Unique,Innovative and Exclusive Low
'Cost Per Thousand' (CPT) but effective Airport Branding Media at these airports;
Media /Branding offerings at the airports are as follows;Tarmac Coaches,Security Trays,Planters,Promotional
Space,Passenger and Shoppings Trolleys,Passenger Transfer Carts,Que/Line Managers,AeroBridges,Pillar
Brandings,Conveyor Belts,Airport lounges,etc.
We are pleased to offer several exciting innovative options for your brand to engage and partner with various
airlines across the world. With over 20 airline partners worldwide we can now offer you specific targeted
branding options to over 200 million passengers annually.
Media /Branding Offerings on Airlines are as follows;Baggage Tags,Boarding Pass,Seat back,Meal
Trays,Bulk Heads (Separators),Cabin Overheads,Skyline,Head Rests,Sampling.Airline Wraps.
Our Advertising programs have been created to extend an advertiser's reach into the aircraft cabin, to every
individual passenger, while maintaining a high-end brand and feel inside the cabin. It provides depending
on the flight, captive, minimum undistracted guaranteed viewing time of 40 minutes to 8 hours inside the
Independent surveys have shown that in-flight ads provide brands the opportunity to stand out from the pack,
have the highest recall rate of all media 79%, and generates an over 35% positive shift in intent to purchase.
President Operations at Myjoy Technologies (Digital media)- A Microsec enterprise November 2012 - January 2013 (3 months)
Brand development, web site traffic growth. Developed brand strategy and statistics systems.Sales and
Business Development -Sponsorships/Ad Sales Revenue growth
General Manager at TDI International India Limited November 2007 - November 2012 (5 years 1 month)

# Establish corporate goals, short term and long-term budgets and develop business plans for the achievement
of these goals.
# Actively involve in business planning and analysis for assessment of revenue potential in business
# Drive sales initiatives by planning & scheduling individual/ team assignments to achieve the pre set goals
within time, quality & cost parameters.
# Develop and appoint new business partners to expand product reach management in the market.
# Utilize the public information and personal network to develop marketing intelligence for generating leads/
business prospect.
# Conceptualize and implement sales promotional activities as a part of brand building & market
development effort.
# Organize promotional activities like campaigns, camps, and promotions for enhancing market visibility &
achieving better market reach.
# Lead, train and motivate teams ensuring their career development and positive contribution to the company.
Regional Manager at Ion Exchange India Ltd 1998 - 2007 (9 years)
# Successfully managed ZeroB Ultimate Range launch in 'Modern Trade / Organized Retail'
# Pioneered innovative "ZeroB Ultimate Watermart" Retail chain in India.
# Actively involved in the conceptualization and implementation of business plan in Retail Water Treatment
solution selling in INDIA–"Zero B Ultimate Waterlets".
# Awarded Star National Award in the present company for the continuous performance.
# Distinction of being only Regional Head to Qualify for 'Bangkok Trip' for performance in '05-06.
# Earned recognition for converting business mode from '90 days Credit' to 'Cash and Carry'.
# Significantly contributed in making the East - THE BEST ALL INDIA with more than 25% revenues.
Sales officer at Dalmia Industries Ltd December 1985 - August 1998 (12 years 9 months)
Was in charge of CPD in West Bengal and Orissa.


Volunteer Experience

Social Server at Align Media Foundations January 2012 - Present
From helping in keeping the neighbourhood clean


ICSE, Science
St.Paul's Boarding and Day School ICSE
Bachelor of Science (BSc), Biology, General City College,Kolkata/North,india BSC



Skills & Expertise

Business Development
Brand Management
New Business Development
Marketing Strategy
Brand Development
Team Management
Sales Management
Marketing Management
Integrated Marketing
Key Account Management
Market Research
Media Planning
Media Buying
Marketing Communications
Account Management
Strategic Planning
Competitive Analysis
Business Planning
Digital Marketing
Lead Generation
Direct Marketing
Online Advertising
Sales Operations
Project Planning
Product Marketing
Marketing Research
Market Planning
Advertising Sales
Online Marketing
Vendor Management
Customer Relationship Management (CRM)


City College,Kolkata/North,india Bachelor of Science (BSc), Biology, General, 1984 - 1985 Grade: B Activities and Societies: Sports
Birla science college,Kolkata HS, Science, 1981 - 1983
St.Paul's Boarding and Day School ICSE, Science, 1970 - 1980 Activities and Societies: Churchil House



9 people have recommended sanjoy
"Sanjay is great at business development and has commendable marketing & managerial skills. His
outstanding ability to bring in new business and communication manage is commendable. It has been a
pleasure working with him."
— Binayak Sen, Media Manager, Crayons Advertising Ltd., was Sanjay's client
"Working with Mr. Sanjay has been a delightful experience. He has abundance of knowledge in the field of
outdoor and airport branding. I wish him best of luck in all his endeavours."
— Bidyut Nath, was Sanjay's client
"Sanjay had been a very good resource. Meticulous in planning backed with equally good execution with a
very good knowledge of outdoor of Kolkata market. He has truly been an asset to the company."
— Anju Dua, worked with Sanjay at TDI International India Limited
"Sanjay comes with a vast experience acorss FMCG / Advertising / Corporate Sales and he has been
instrumental in turning around the East Region for the Organisation. He is good in building lasting client
relations and revenue management."
— Vinod Kumar, worked directly with Sanjay at TDI International India Limited
"I have known Sanjay as a passionate Sales & Marketing pro with tremendous knowledge of his markets,
great team skills & capabilities. Not only a Master of his Eastern Zone, he knows the Pan Indian markets.
As a senior, he is a man who could share good honest feedback with accurate suggestions, a thing which few
others including bosses have managed. Also adept at the subtle art of knowing the right way to deal with
difficult people (specially Seniors). All this while being very accessible, affable with a good sense of humour.
I will recommend him as a great asset to any team & well set for executing larger roles."
— Jagannathan Govind, worked with Sanjay at TDI International India Limited
"Sanjay is a very good planner, his data keeping is also very good, I was with him for six year approx in
Dalmia Industries ltd, I learned a lot from him, He was senior than me, I consider him as my elder brother, He
is a well behaved person."
— Debasish Chatterjee, worked directly with Sanjay at TDI International India Limited
"Sanjay is a very dedicated professional."
— Dipak Mehta, was with another company when working with Sanjay at Ion Exchange India Ltd
"Sanjay is a thorough professional and an business analyst, an eye on micros and macros with sound data
interpretation and ability to use those information in business transition"
— Gyanesh Shastri, worked directly with Sanjay at Ion Exchange India Ltd
"great professional & perfect deliverables . Very few trust worthy folks in today's hard boiled world where
professionals are difficult to manage . Honest worker & well coordinated yet organised . Wish we work
— Manu Kapoor, managed Sanjay at Dalmia Industries Ltd
Contact Sanjay on LinkedIn